But I'd be surprised if you could keep advertisers with anything more than a $1 CPM, and that's probably still far too high. The bad news is that you're showing ads to the same people over and over again - their effectiveness is going to be extremely low, and I don't think you'd be able to get anywhere remotely close to a $3 CPM in the long run.Ī $3 CPM with an average of 5 players to a hand would mean $3 per 200 hands, or $1.50 per 100 hands, if you showed a different ad every single hand. The good news is that people already sitting down with money online to spend on poker should be a decent demographic for online casinos.
Of course, that's going to vary greatly depending on what kind of click-through rates you're able to generate. A $3 CPM is fairly average ($3 per 1,000 impressions) in the industry.
I think I was being pretty generous at 90%.
